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  The Mystery / Bounty Killer
THE MYSTERY  /  BOUNTY KILLER


 
BOUNTY KILLER
Price: $7.50
Release Date: 5/28/2002
Label: VP
Media Format: CD
Genre: REGGAE

Product Code: VP1681.2
Qty:

Product Description
 
Bounty Killer is the hottest name in dancehall reggae today. His legend is fueled by his enigmatic image almost as much as the legendary hits he has performed (“Down In De Ghetto”, “Benz & Bimma”, “Living Dangerously” with Barrington Levy, “Lodge”, “Cellular Phone” and “Hey Baby” with No Doubt). Whatever it is that intrigues international music fans about reggae, Rodney Price a.k.a. Bounty Killer has got it. Who better to describe the nuances of Jamaican ghetto life that is the heartbeat of dancehall reggae? “Ghetto Dictionary: The Mystery” is the second of two albums with 20 new tracks from the man who has built upon his legend over the past year by tearing up stage shows and recording sessions with a fervor seldom seen from a veteran artist of any genre. Bounty Killer’s rapid-fire lyrical style is contrasted on this album with step outs from artists like Wayne Marshall, Richie Stephens, Kardinal Offishall and others. This album releases as Bounty Killer is enjoying his greatest mainstream exposure in an already impressive career. His voice and name are recognized internationally and continue to set the standard for creative deejay lyrics. Here at last, is the return of Bounty Killer with VP Records. This is the partnership that created a 200,000 unit sales base for Bounty Killer with the release of “My Xperience” (a co-venture with TVT Records). Riding high on the current success of No Doubt and the single “Hey Baby” (in which Bounty Killer appears on record and video), “Ghetto Dictionary: “The Mystery” promises to attract new fans. Marketing and Promotion efforts will focus on both core and mainstream press and radio outlets. Retail price and positioning programs will be pursued nationally.
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