In the history of Jamaican reggae, many of the music’s biggest stars are not widely known beyond Caribbean communities. It might surprise some to know that Kevin Anthony Jackson, known by the stage name Sanchez, has more full–length releases (13 in total) through VP Records than any other artist except Dennis Brown and Gregory Isaacs. This owes to his enormous popularity and VP’s sustained presence in the Caribbean community. Sanchez’s first release to be distributed by VP was the self-titled LP produced by Fatis Burrell in 1988. His breakout track was “Loneliness” for Winston Riley in 1988, but his most enduring hit on VP Records was “Never Dis The Man” from 1997, also produced by Burrell.